Legal

DIRECTV Privacy Policy

This Privacy Policy (“Policy”) consolidates the DIRECTV Video Apps and Device Privacy Policy and the DIRECTV Privacy Policy to create one DIRECTV Privacy Policy for all of DIRECTV’s Products and Services, as we describe below.

This Privacy Policy tells you how we collect, use, share, store, and protect your information. It also describes the privacy choices you have, which you can make at Your Privacy Choices. If you reside in California, Colorado, Connecticut, Nevada, Oregon, Texas, Utah, or Virginia you may have additional rights, which are described in the state specific sections below.

When does this Policy apply?

This Policy covers the information provided, collected, or generated when you access, use, or subscribe to DIRECTV via Satellite, DIRECTV via Internet, DIRECTV STREAM, and U-verse TV products, services, advertising, apps, websites, or networks, and any other DIRECTV product or service (“Products and Services”), including:

Any DIRECTV via Satellite and U-verse TV set-top box and other devices that apply to these Products and Services (“Set-Top Box”).
Any DIRECTV streaming device, including any device used with DIRECTV via Internet, DIRECTV STREAM, and DIRECTV via Satellite (when connected to the internet), such as the Gemini, Gemini Air, Osprey, and Genie devices, including any associated voice remote and other devices that apply to these Products and Services (“Device”).
The DIRECTV App and any other app and similar services that we control, which may be accessed through various supported platforms connected to the internet, such as a browser, mobile device, tablet, TV, or on a streaming device (“App”).

This Policy applies to DIRECTV’s advertising practices. To learn more about how we use your information for advertising, please also read our Advertising Notice.

This Policy applies to you and anyone who uses our Products and Services under your account. You must make sure all users under your account are aware of this Policy.

By using our Products and Services you and each user that accesses our Products and Services expressly agree to the collection, storage, use, and sharing of the information identified in this Policy.

If you use our Apps and Devices, you should reference the “How do we share your information?” section of this Policy to learn more about specific personal information use and sharing cases related to your video usage while you use those products. To better understand what choices you have related to your use of our Apps and Devices, you should see the “What choices and controls do I have over my data?” section of this Policy. By downloading or using the App or by using a Device, you permit us to share your viewing information, interest information, and other information collected from the App, your Device, and to share your information as otherwise described in this Policy.

What information do we collect?

Account information.
We collect personal information that you give to us (i) when you sign up for and use our Products and Services, like your name, e-mail address, payment method, service-related details and history, and (ii) when you contact us, such as by calling or chatting with customer service. We also collect technical, equipment, and usage information that relates to the Products and Services you use, such as ratings, preferences, profiles, and account settings.

TV and video viewing information.
We collect viewing activity when you use our Products and Services. This includes the content viewed, such as networks and applications accessed, series titles, episode names, movies watched, times watched, and the ads you see. We also collect information related to your use and interaction with the equipment in your home, including TV receivers, set top boxes, remotes, voice activated remotes, and other devices used to access our Products and Services.

Online information.
This information is generated when you visit our websites and apps. We collect internet protocol addresses and URLs, identifiers such as advertising IDs and device IDs, and information captured by cookies, pixels, and similar technologies. It can include information about the time you spend on websites or apps, other websites and apps you visit, the links or advertisements you see or interact with, search terms you enter, pages viewed, items identified in your online shopping carts and similar information.

We use session replay/screen capture tools to better understand our users’ needs and to optimize our websites and the end user experience. Those tools use cookies, pixels and similar technologies to track users’ activity on our websites (i.e., to learn how you use and navigate the services). For example, we (using a third-party vendor) track pages viewed, mouse clicks, and certain text that you enter (but we don’t obtain any sensitive information that you may input). We and our vendor also track certain account information, ordering history and whether you use our chat feature.

Please see our Cookie Notice to learn about cookies and similar technologies and how we use them. For information on how we use your data for advertising, please see our Advertising Notice.

Demographic and interest information.
This includes information about you that we get from you directly, infer ourselves, and that we get from other companies to better understand you and your household as a customer or potential customer, and to tailor our programming, marketing, and advertising services to you. The information we collect may include e-mail address and other identifiers, shopping history, geography, and demographic information, such as age, income, and language spoken. We may combine demographic information with other information we have about you to create profiles, segments, audiences and other interest-based groupings for use with advertising and marketing, customer care and for other purposes.

Equipment information.
This includes information that identifies, relates to or is generated by your equipment, like your set-top box, TV receiver, remote, computer, tablet, or phone used with our Products and Services, such as type, identifier, status, settings, configuration, software, or use, including connection and diagnostic information.

Network performance and usage information.
Includes information about the networks and infrastructure used to deliver our Products and Services, including connection and diagnostic information.

Location information.
We may collect the location of the device used to access our Products and Services. Location information is generated when the Products and Services you use interact with cell towers, wi-fi routers, Bluetooth services, access points, other devices, beacons or other technologies, including GPS.

Biometric information.
We may collect biometric information, including a unique biological pattern or characteristic or other unique physical or digital representation of biometric data, like a scan of face geometry, which is used to identify a specific individual. To learn more, see our Biometric Information Privacy Notice.

Chat.
We may offer information and support through a chat feature. We may collect information you enter into the chat box. We may also collect and retain transcripts of those conversations for uses described in this Policy. Additionally, your browser may automatically transmit the following data: date and time of access, duration of the visit to our online offer, type of browser including version, operating system used, amount of data sent, type of event, and IP address. Your chats may be processed and stored by our vendor.

How do we collect your information?

From you.
You give it to us when you use the Products and Services, make a purchase, set up an account, talk to customer service, or otherwise communicate with or provide it to us.

Automatically.
We automatically get your information when you use our Products and Services, Apps, Devices, and Set-Top Boxes.

Outside sources.
We collect information in credit reports, mailing lists, social media posts and commercially or publicly available geographic, demographic, and other information. We also collect information from companies (i) that you may interact with through our Products and Services, Apps, Devices, and Set-Top Boxes (such as programmers, TV manufacturers, internet service providers, mobile phone carriers, voice assistant platforms, or other streaming media device providers who make our Products and Services available on their device) or (ii) through which you pay for the Products and Services.

How do we use your information?

We use your information to provide you with the Products and Services you request from us and to run the business. We also use your information to make ongoing improvements to our Products and Services. That may include using your information for related uses such as communicating with you, advertising and marketing our Products and Services to you and to others, preventing fraud, and for billing and research purposes.

To provide and improve our Products and Services.
We use personal information to: (i) research, develop, deliver, maintain, and improve our Products and Services; (ii) fulfill your requests or changes to your account or the Products and Services you receive; (iii) bill and collect payment for our Products and Services, and (iv) provide you with technical support and high-quality customer service, including directing calls and inquiries to appropriate customer service agents and using recorded or monitored communications between you and customer service representatives.

For analytical purposes.
We use your information to conduct analytics relating to you, and your use of our Products and Services. This allows us to better understand you, your household, your use of our Products and Services, your likelihood to remain a customer, actions we can take to improve your customer experience and to retain you as a customer, and which Products and Services and offers may interest you and others. We use analytics to create inferences and to place you and your household in customer profiles, segments, audiences, and other interest-based groupings for marketing and advertising, customer care, and other purposes.

To communicate with you.
We use your information to deliver communications to you and to contact you. You have options as to what types of communications you receive. See “What choices and controls do I have over my data?” below to learn how to manage your communication preferences.

To advertise to you and to others and to customize your experience.
We use your information to tailor your viewing experience. This may include making recommendations, providing you with localized content, and creating engaging and customized experiences, such as customizing the products and content you see, including advertisements, articles, videos, and marketing materials. It also allows us to market and offer new or improved products and services to you. This is based on things like our research, development, and the analytics we perform.

We use your information to help us, and others, serve you and others with advertisements and marketing materials and to assess the effectiveness of advertising and marketing campaigns. This includes marketing and advertising to existing and prospective customers, delivering ads tailored to your personal interests on behalf of advertisers when you watch TV, advertising our Products and Services across your use of online services and applications, including websites, social media platforms and other applications, delivering ads through TV and streaming video, email, postal mail, phone, and text, creating profiles, segments, audiences and other interest-based groups of viewers to whom we and our business customers may serve ads, helping our business customers plan ad campaigns, and compiling reports for programmers and advertisers. For more information on how we use your information for advertising, please see our Advertising Notice. To exercise choices about our use of your information for advertising, please visit Your Privacy Choices.

To otherwise run our business.
We may also use your information to: (i) verify your identity and authenticate you; (ii) detect and prevent fraud; (iii) plan, deploy, improve, protect, secure, and defend our infrastructure; (iv) protect our property rights, our legal rights and your legal rights, and comply with legal obligations; (v) prevent illegal activities and terms or policy violations; (vi) train our employees and others; (vii) achieve any purpose that is separately disclosed to you or related to a request you make; and (viii) achieve any other lawful purpose.

Location information.
We may use location information, such as GPS or IP address, collected through your use of our Products and Services, to provide you with access to certain services and features, including live local channels, channel guide, sports, or other content with geographic restrictions. Without your location information, we may not be able to provide access to certain services and features like regional sports programming or local weather. We may combine and use information, including your location information and viewing information collected from your App, Device, or Set-Top Box, with other information as described in this Policy.

How do we share your information?

The services you enjoy from us involve other businesses. We may pay a network for the rights to broadcast a sporting event or your favorite show. We may be paid by an advertiser to deliver an advertisement, or by a business customer for our Products and Services. We may also share your information with advertising and other companies to deliver or assess the effectiveness of advertising and marketing campaigns, and for their uses consistent with this Policy.

By downloading or using the App or by using a Device, you permit us to share your viewing information, interest information, and other information collected from the App, your Device, and share your information as otherwise described in this Policy.

Affiliates.
We share information internally with our affiliates including for advertising and marketing purposes. For information collected under this Policy, we require the affiliate to use, share and protect the information consistently with this Policy, including honoring your communications preferences, when marketing their products and services, your advertising consents, and any state-specific privacy rights you may have. When we combine DIRECTV information with information that comes from an affiliate that has a different privacy policy, the DIRECTV Privacy Policy applies to our use of the combined data.

Service providers.
We share information that identifies you personally with non-DIRECTV companies that provide services to us, like security, fraud prevention, and analytics, or that support the Products and Services provided to you and that help us run the business, including advertising, marketing, ad delivery services, information technology, engineering, sales and service, and customer care. We do not allow those vendors to use information about you in an identifiable form for any purpose other than to perform those services, and we require them to protect the confidentiality and security of data they get from us consistent with this Policy.

We also share information with advertising service providers that use data about you to show you tailored ads based on your interests and to otherwise market our Products and Services.

Advertisers.
We show ads from other companies on our Products and Services, and we share information with third parties for tailored advertising and other advertising purposes. Those third parties may include advertisers and their agents, programmers and networks, social media networks, analytics firms (companies that measure and analyze consumer behavior), advertising service providers (companies that deliver and track ads for advertisers across websites, applications, and devices), and other similar companies that are involved in creating, delivering, and measuring the performance of advertisements.

The advertisements that you see may be tailored to your interests based on information we collect through the App, Device, Set-Top Box, or that we obtain from third parties relating to: (i) your use of our Products and Services (including your use of the App, your Device, and your Set-Top Box, which may include what apps are accessed and location information), (ii) your relationships with companies that advertise on our Products and Services, (iii) the advertisements or content you viewed, (iv) your online activities, and (v) household, location, and demographic information. To facilitate those ads, we don’t share information with advertisers that can directly identify you, such as your name or postal address. Instead, we and our advertisers share limited information with third-party service providers who employ a matching process that connects information about your interests (for example, coffee-lover or sports enthusiast) to identifiers (like operating system, including Apple or Android ID, or other similar device identifiers) that do not identify you personally but instead are associated with your browser or devices and are used to serve you tailored ads. We may also compile and provide reports, including in encrypted, aggregated, or de-identified forms, to advertisers about the effectiveness of advertising campaigns.

We may also sell or share the information we collect, including your viewing information, demographic information, and information about your general and specific interests, with business customers for their own advertising or marketing uses, or for use in their advertising products and services for advertisers and other clients. That use includes supporting tailored advertising on other, non-DIRECTV services, like other websites and streaming platforms. When we sell or share your information, we do not share personal information that directly identifies you and our agreements require the information we send to be anonymized, aggregated or made pseudonymous before it is shared or integrated into third-party products. We do not allow business customers to use directly identifying information in their services and we require compliance with applicable privacy laws.

Our sharing of your information for advertising may be considered a “sale” of personal information under certain state privacy laws. For more details on how we share your information for advertising, please see our Advertising Notice. To exercise choices about our use of information for advertising, please visit Your Privacy Choices.

Media research companies.
We share viewing, demographic, and household information tied to identifiers that do not identify you personally, including information collected through our App, Devices, and Set-Top Boxes with media research companies who may combine the shared data with other data characteristics they have obtained including from other video programming distributors or their own sourced household panels, to provide measurement and audience analysis services, and to give them better insight into TV viewing trends, such as national or regional viewing statistics and TV ratings. When we do, we may share data with third-party matching providers that will safely replace information that directly identifies you with an identifier that does not directly identify you or will anonymize the data before delivery to the media research companies or advertising partners. We require media research companies to agree that they will not attempt to identify any person using this information, and that they will handle it in a secure manner, consistent with this Policy. Such sharing with media research companies may be considered a “sale” of data under certain state privacy laws. To exercise choices about our use of information, including to opt-out of “sales” under certain state privacy laws, please visit Your Privacy Choices.

The DIRECTV App features Nielsen’s proprietary measurement software which contributes to Nielsen’s TV Ratings. For more information, and how to opt out, please visit www.Nielsen.com/digitalprivacy/.

Programmers and networks.
We share information that doesn’t directly identify you for reporting and other purposes with programmers and networks who provide the programming that you watch through our Products and Services. We may also share information with third-party device providers.

Research.
We may share information with other entities for research. We require these companies and entities to agree not to attempt or to allow others to use it to identify individuals. Our agreements also prevent those entities from reusing or reselling the information and require that they will handle it in a secure manner, consistent with this Policy.

Location information.
We collect and share location information, for example to provide access to local programming, such as local news and sports, and advertising. Without your location information, we may not be able to provide access to certain services and features, including live local channels or other content with geographic restrictions. We may use your location to deliver certain features, such as the channel guide. This data may also be used to tailor advertising to you based on your location. You may have the right to control location tracking within our mobile Apps or other services through options provided on the specific app or service. If you disable location tracking on your device, you acknowledge and agree the App may determine your location, such as using your public IP address, to determine your general location for purposes of delivering services.

In connection with a transaction.
If we sell all or parts of our business, make the transfer of assets, or otherwise might be involved in a change of control transaction, or in the event of bankruptcy, we may transfer information to one or more third parties as a part of the transaction, including the due diligence process.

To regulators, law enforcement, for litigation purposes, and for legal compliance.
Disclosing personal information collected from subscribers in response to a court order:

When a non-governmental entity obtains a court order, we’re authorized to disclose personally information collected from the subscriber’s use of our Products and Services, but only after providing notice to the subscriber.
When a governmental entity obtains a court order, we’re authorized to disclose personal information collected from the subscriber’s use of the TV service, but only if the following conditions are met:
- A judge decides that the governmental entity has offered clear and convincing evidence that the subject of the information is reasonably suspected of engaging in criminal activity and that the information sought would be material evidence in the case; and
- The subject of the information has an opportunity to appear and contest the governmental entity’s claim; and
- We have provided notice to the subscriber as required by applicable state law.

There are also times when we provide information to other companies and entities, such as government agencies, credit bureaus and collection agencies, without your consent, for reasons such as:

Complying with court orders, subpoenas, lawful discovery requests and as otherwise authorized or required by law. Like all companies, we are required by law to provide information to government and law enforcement agencies, as well as parties to civil lawsuits.
Detecting and preventing fraud.
Providing or obtaining payment for our Products and Services.
Routing our Products and Services.
Ensuring operations and security.
Notifying, responding, or providing information (including location information) to a responsible governmental entity in emergency circumstances or in situations involving immediate danger of death or serious physical injury.
Enforcing our legal rights, protecting our property, or defending against legal claims.

Do we collect information about children?

We do not knowingly collect personally identifying information from anyone under the age of 13. You may send us an e-mail at privacypolicy@directv.com, call us at 800-531-5000 or write to us at DIRECTV Privacy Policy, 2260 East Imperial Highway, El Segundo, CA 90245 with any questions or concerns you may have about this Policy as it relates to children.

Learn how to manage parental controls at DIRECTV.

What choices and controls do I have over my data?

You have choices when it comes to how we contact you, how we use or share your information, how third parties and advertisers use your information, and how your information is used for marketing and analytics.

How to manage the collection of your information through the App or Device.
If you use our App, you can stop the collection of information through the App by uninstalling the App. You can stop the collection of information through the Device by stopping the use of the Device.

How to manage the sharing of your information through the App or Device.
You may limit the sharing of information associated with your device advertising ID (Apple or Android devices) with the DIRECTV App through your device settings, by stopping your use of the App or Device, or by exercising the privacy rights described in this Policy.

Managing advertising opt-outs and other choices.

Personalized Advertising: If you are a DIRECTV customer, we use your viewing and subscriber information to deliver tailored ads, which we refer to as Personalized Advertising. By default, all DIRECTV subscribers are enrolled in our Personalized Advertising program, which allows us to deliver tailored ads that are more likely to interest you. To manage Personalized Advertising, including opting out, please visit Your Privacy Choices. Learn how we use your information for advertising by reading our Advertising Notice.

Enhanced Relevant Advertising: Some customers previously opted-in to tailored advertising and for sharing with third parties as part of the Enhanced Relevant Advertising program. You can revoke that consent at Your Privacy Choices.

Cookies and Tracking Technologies: You may opt-out of the sale, sharing, or targeted advertising, as those terms are defined under applicable consumer privacy laws, in the context of cookies and other tracking technologies on our websites by visiting Your Privacy Choices. If you do, you are opting out of online tailored advertising, which uses personal information collected from cookies and related methods of online tracking across non-affiliated businesses, websites and services to serve you tailored ads. When you do this, you will still receive online advertisements, but they will not be tailored to your interests. See our Cookie Notice for additional information on managing cookies and similar tracking technologies.

Tailored Advertising: Tailored Advertising, also known as online behavioral, interest-based, or relevant advertising, is a form of automated, tailored advertising used to deliver tailored ads when using online services, like ads you see in mobile apps or on websites. We work with ad companies that may serve ads for us, and for others, across your use of online services. We and these companies may use cookies, mobile advertising identifiers, and other technologies to collect information about your use of our and other websites. This information may be used to, among other things, analyze and track online activities and deliver ads and content tailored to your interests as part of our, our advertisers’ and third parties’ advertising programs. You can opt-out of tailored advertising from other companies who participate in the Digital Advertising Alliance by going to the DAA’s Consumer Choice Page or by selecting the DAA’s blue triangle icon when you see it in an online ad.

Opt-Out Preference Signal (California and Colorado Only): If you access a DIRECTV website from a California or Colorado IP address with an opt-out preference signal (like the Global Privacy Control) that we recognize enabled in your browser, then we will process that signal and apply it as your cross-context behavioral advertising (in California) and universal opt out mechanism (in Colorado) preference. This means that we will suppress targeted and cross-context behavioral advertising cookies on your device and set a Do Not Track cookie to identify your preference if you visit our website without your signal on. To provide additional information to opt-out of the sale or sharing of your personal information, please visit your state’s section of Your Privacy Choices and click on Do Not Sell or Share My Personal Information. We do not otherwise currently respond to Do Not Track and similar opt-out signals.

Advertising Notice: Read our Advertising Notice to learn more about how we use and share your personal information for advertising purposes and the choices you have.

California, Colorado, Connecticut, Nevada, Oregon, Texas, Utah and Virginia: You have additional privacy choices if you live in one of these states. Please see the state section below or visit Your Privacy Choices to see your choices.

How to manage your communication preferences.

Email: You can also opt-out of marketing and advertising programs and messaging by clicking the unsubscribe link at the bottom of the email and following the steps through that link. We still may contact you with service and non-marketing messages.

Text messages: Opt-out of our marketing text messages by replying “stop” to any message.

Consumer telemarketing: Ask to be removed from our consumer telemarketing lists by contacting us at 800-531-5000 or by sending us an e-mail to privacypolicy@directv.com. You also can ask the DIRECTV representative to remove you from our telemarketing lists when you receive a marketing or promotional call from us. The FTC maintains a National Do Not Call Registry at donotcall.gov and some states may maintain their own Do Not Call Registry. Putting your number on these registries also may limit our telemarketing calls.

Business telemarketing: Where required, we’ll remove your business information from our telemarketing lists at your request.

Postal mail: You can review our Residential Do Not Mail Policy Statement and limit postal mail solicitations. You’ll still receive billing statements, legal notices, product updates and other similar correspondence, and you may still receive some promotional mailings.

Security, data storage, transfer, retention, and accuracy.

Security.
We work hard to protect your information. Though we cannot guarantee the protection of your information, we’ve established safeguards designed to secure information we collect. In the event of a security incident, we’ll notify you in accordance with law.

Data storage.
Information we collect may be processed and stored in the United States or in other countries where we or our affiliates or service providers process information. By using the Products and Services, you consent to the transfer of information within the United States and to other countries where we or our affiliates or service providers operate.

Data retention.
We keep your information as long as we need it for business, tax or legal purposes. After that, we destroy it by making it unreadable or indecipherable. Additional detail about how long we retain personal information is available in the “Retention of your personal information” disclosure in the California section below.

We’re happy to help you review and correct the information we have on your account and billing records. For more information, please see the contact us section of this Policy.

What happens if there are changes to this Policy?

We may update this Policy at any time. The most recent version of this Policy is reflected by the date at the top of this Policy. We’ll post a prominent notice of material changes on our websites.

State-specific privacy information.

This portion of our Policy contains information on privacy rights specific to residents of California, Colorado, Connecticut, Nevada, Oregon, Texas, Utah, and Virginia.

Your California privacy rights.

This portion of our Privacy Policy applies only to residents of the state of California and applies only to the extent of any inconsistency with the information above. All terms not otherwise defined in this portion shall have the meanings as defined under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, along with any implementing regulations (the “CCPA”).

CCPA Personal Information (CCPA PI) is defined by California law as information that could reasonably be linked with California residents or households.

The information we collect.
In the year before the date this Policy was issued, we collected these categories of CCPA PI:

Identifiers — such as name, postal or email address, account name, Social Security number and driver’s license number.
Unique and online identifiers — such as internet protocol address or device IDs.
Commercial information — such as products or services purchased or on demand viewing histories.
Demographic information — such as gender, age, income levels and language preferences.
Internet, gaming, or other electronic network activity information — such as browsing history and your interaction with an internet website, application or advertisement.
Professional or educational information.
Video footage (e.g., CCTV), audio recordings, photographs and calendar information.
Geolocation data.
Online viewing activities — such as videos viewed and pages viewed.
Inferences drawn from CCPA PI, such as preferences and behaviors.

Why we collected this information.
We collected the above categories of CCPA PI for the following purposes:

Performing services on your behalf, such as customer service, processing or fulfilling orders and processing payments.
Auditing customer transactions.
Fraud prevention and authentication/ID verification.
Debugging errors in systems.
Marketing and advertising.
Internal research, analytics and development — e.g., user-preference analytics.
Developing, maintaining, provisioning or upgrading networks, services or devices.

How we collected this information.
We collected the above categories of CCPA PI from the following sources:

Directly from you — such as contact and billing info and customer service interactions.
Generated by your use of our services — such as equipment and usage information.
Social media sites and other online platforms.
Other companies — such as vendors, marketing firms and affiliates.
Publicly available sources — such as public records.

We may allow certain third parties (such as online advertising services) to collect your personal information through automated technologies. Those third parties may use your personal information to optimize our online properties, display cross-contextual advertising and manage their own platforms. Please see the Tailored Advertising section above to learn more about those third parties’ collection of information.

Information we sell or share.
In the year before the date this Policy was issued, we disclosed all of the categories of CCPA PI that we collect with entities that provide services for us, like processing your bill.

We may have disclosed each of the above categories of CCPA PI with the following categories of third parties who perform services on our behalf:

Product and services delivery companies.
Marketing services companies.
Cloud storage companies.
Credit reporting agencies.
Billing and payment processing companies.
Fraud prevention and authentication/identity verification entities.
Analytics companies.

The CCPA defines “sale” and “share” very broadly to include disclosing CCPA PI for value or sharing personal information for cross-contextual advertising. A ‘sale’ or ‘share’ of the following categories of CCPA PI may have occurred:

Address and other identifiers — such as full or partial postal address.
Unique and online identifiers — such as IP address or device IDs, including those associated with television viewing.
Commercial information — such as records of products or services purchased, or on demand viewing histories and viewing information.
Internet, gaming, or other electronic network activity information — such as browsing history, search history, and your interaction with a website, app or advertisement.
Location information.
Inferences drawn from CCPA PI — such as individual profiles, preferences, characteristics, demographics, and behaviors.

We may have sold or shared each of the above categories of CCPA PI to the following categories of third parties:

Analytics and measurement providers.
Companies involved in marketing and advertising, and similar business customers.
DIRECTV affiliates, like AT&T.

Retention of your personal information.
We keep records and personal information for specified periods of time, depending on business needs, privacy interests and our legal compliance obligations. As a general matter, we retain personal information only for as long as it is needed or useful for accomplishing a business, legal or tax purpose. After such period, the data is deleted or fully anonymized:

Personal information collected for purposes like maintaining your account (like sales and billing information) is retained while we have a relationship with you plus a period of no more than 10 years after that relationship ends;
Personal information collected for marketing purposes is generally retained for a maximum period of 6 years; and
Personal information collected for customer service purposes is generally retained for a maximum of 3 years or 2 years after our relationship ends (depending on the information).

Your CCPA rights.
As a California resident, you have the following rights regarding your personal information:

Right to Know:The right to know what personal information we have collected about you, including the categories of personal information, the categories of sources form which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing such personal information, the categories of third parties to whom we have disclosed personal information, and the specific pieces of personal information that we have collected about you.
Right to Delete:Subject to certain exceptions, the right to delete personal information that we have collected from you.
Right to Correct Inaccurate Personal Information:The right to correct inaccurate personal information that we maintain about you.
Right to Opt-Out of Sale or Share:The right to opt-out of the sale or sharing of your personal information by us. You may opt out by setting a browser-level opt-out, the Global Privacy Control. You may learn how to set that signal by going to this website: https://globalprivacycontrol.org/. You may also opt-out at Your Privacy Choices or by calling us at 866-385-3193.
Right to Limit Disclosure of Sensitive Personal Information:In some instances, we may use or disclose your sensitive personal information outside of the limited purposes set forth below. You have the right to direct us to limit our use and disclosure of such sensitive personal information. If you do, we may still use your sensitive personal information for certain limited purposes, such as the following: (1) performing our services or providing goods, (2) detecting security incidents, (3) resisting malicious, deceptive, fraudulent, or illegal actions, (4) ensuring physical safety, (4) for short-term transient use, including certain non-personalized advertising, (5) maintaining or servicing accounts, providing customer service, verifying customer information, or providing similar services, and (6) to verifying and maintaining the quality or safety of a service or product to improve, upgrade, or enhance a service or product.
Right to Not Receive Discriminatory Treatment:You have the right to not receive discriminatory treatment by us for the exercise of any of the rights conferred by the CCPA in this section.

Consumers under 16 years old.
As of the effective date of this Policy, we do not have actual knowledge that we sell or share CCPA PI of consumers under 16 years of age.

If you have questions or concerns, send us an e-mail at privacypolicy@directv.com, or write to us at DIRECTV Privacy Policy, 2260 East Imperial Highway, El Segundo, CA 90245.

How to exercise your CCPA rights.
You may exercise the access, deletion, and correction rights described above by visiting “Your Privacy Choices” or calling us at 866-385-3193. You may also set your preferences for data sales and sensitive personal information through Your Privacy Choices.

Password protected account.
If you maintain a password-protected account with us, you may submit an access, correction or deletion request through your account, you’ll have to authenticate yourself again to access your data or submit your deletion request.

Former accountholders, non-accountholders (without a password protected account).
If you do not have a password protected account with us, we will ask to verify your identity using our mobile verification process. This process captures an image of your identity document, such as your driver’s license, and compares it to a self-photo you submit. We will only use this information to verify your identity and promptly delete it after we respond to your request.

If we cannot verify your identity, we may not be able to respond to your request.

Authorized agents.
You may designate an authorized agent to submit requests on your behalf. Your agent will need a valid power of attorney or other written permission signed by you. If the agent relies on written permission, we’ll need to verify the agent’s identity. We may also contact you directly to confirm the permission. Your authorized agent can submit your requests by calling us at 866-385-3193.

Your Nevada privacy rights.

This portion of our Policy applies to residents of the state of Nevada only. Nevada’s privacy law, SB260, gives Nevada residents choices about how we share information.

Nevada covered personal information (“Nevada PI”) includes personally identifiable information about a Nevada resident collected online, such as an identifier that allows the specific individual to be contacted, and any other information about a Nevada resident collected online that can be combined with an identifier to identify the specific individual. We generally handle Nevada PI in accordance with this Policy. You can ask us not to sell your Nevada PI by visiting Your Privacy Choices. Once we receive and verify your request, we will not sell this information unless you later allow us to do so.

Your rights as a resident of Colorado, Connecticut, Oregon, Texas, Utah, and Virginia.

This portion of our Privacy Policy applies only to residents of the following states: Colorado, Connecticut, Oregon, Texas, Utah, and Virginia and applies only to the extent of any inconsistency with the information above.

We collect and process certain categories of personal information about you. These categories are identified and described below:

Identifiers — such as name, postal address, email address, account name, Social Security number, driver’s license number or passport number.
Unique and online identifiers — such as internet protocol address or device IDs.
Commercial information — such as records of products or services purchased or on demand viewing histories and viewing information.
Demographic information — such as gender, age, income levels and language preferences.
Internet, gaming, or other electronic network activity information — such as browsing history, search history and information regarding an individual’s interaction with an internet website, application or advertisement.
Professional or educational information.
Video footage (e.g., CCTV); audio recordings; photographs, calendar information.
Geolocation data (see “Location information” above in “What information do we collect?”).
Online viewing activities (e.g., videos viewed, pages viewed).
Inferences drawn from personal information, such as preferences and behaviors.

Categories of personal information disclosed to third parties.
We may share your information with third parties and affiliates as described in the “How do we share your information?” section of this Policy. You have the right to opt out of this disclosure of your information at Your Privacy Choices.

We do not knowingly sell or share the personal information of minors under 16 years of age.

Your rights.
If you are a resident of Connecticut, Colorado, Oregon, Texas, Utah, and Virginia you have the following rights regarding your personal data:

Right to Know and Access:The rights to confirm whether we are processing your personal data and to access or obtain a copy of such personal data. If you are anOregonresident, you may also request a list of the specific third parties to whom we’ve disclosed your personal information.
Right to Correct: Depending on the state in which you reside, the right to correct inaccuracies in your personal data, taking into account the nature of the personal data and our purpose for processing the personal data.
Right to Delete: The right to delete personal data provided by or obtained about you.
Right to Opt-Out: Depending on the state in which you reside, the right to opt out of the processing of your personal data for purposes of: (1) targeted advertising (please see our Advertising Notice for more information about how we may engage in Targeted Advertising), (2) the sale of personal data, or (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. For most use cases, we will obtain your opt-in consent for processing your sensitive data. If you are a resident of Colorado, you may also submit requests to opt out of targeted advertising or the sale of personal data (at a minimum, with respect to your browser or device) by setting the Global Privacy Control.

How to exercise your rights.
You may exercise the access, deletion, and correction rights described above by visiting the Your Privacy Choices page. You may also set your preferences for targeted and cross-context behavioral advertising, data sales, profiling, and sensitive personal information at Your Privacy Choices.

Password protected account.
If you maintain a password-protected account with us, you may typically submit an access, correction or deletion request through your account, and you’ll have to authenticate yourself again.

If we cannot verify your identity, we may not be able to respond to your request.

Authorized agents.
Residents of Colorado, Connecticut, Oregon, and Texas (beginning January 1, 2025) may designate an authorized agent to submit requests to opt-out of the sale of your information or targeted advertising on your behalf. We verify the agent’s identity and authority. We may also contact you directly to confirm the permission. Your authorized agent can submit your requests by calling us at 866-385-3193. We also encourage you to ask your agent to assist you in using the self-service options outlined in this Policy for updating your sale and targeted advertising preferences.

How to appeal a decision made by a Controller.
If you live in Colorado, Connecticut, Oregon, Texas, or Virginia and submitted a request to exercise your rights and are dissatisfied with the decision made by us, you have the right to appeal that decision. Please contact privacypolicy@directv.com to appeal the decision.

Satellite Act rights

The Satellite Act imposes limitations on our ability to use your data. Please know that the Satellite Act affords you rights under the statute. If you believe that we exceeded or violated these limitations in the Satellite Act or other applicable laws, we encourage you to contact us directly at privacypolicy@directv.com, or write to us at: DIRECTV Privacy Policy, 2260 E Imperial Hwy, El Segundo, CA 90245.

How to contact us

Contact us at either of these addresses for any questions about this Policy. Please specify if you are e-mailing or writing us about this Policy.

Email us at privacypolicy@directv.com.

Write to us at DIRECTV Privacy Policy, 2260 E Imperial Hwy, El Segundo, CA 90245.

Thank you for choosing DIRECTV.